Zero Friction refers to security and access experiences designed to minimize user disruption while maintaining strong protection.
It aims to reduce unnecessary prompts, manual steps, and delays by using intelligent automation, risk-based authentication, and seamless security controls.
Why Zero Friction Matters for Businesses
Security that slows users down often leads to workarounds and shadow IT. Zero friction security improves productivity while maintaining strong defenses, encouraging user adoption and reducing operational risk.
It balances usability and protection, especially in environments where speed and accuracy are critical.
Industry Applications of Zero Friction
- Defense – Enables secure access for authorized users without compromising mission speed or operational efficiency.
- Healthcare – Allows clinicians to access patient systems quickly without repeated logins, improving care delivery while maintaining compliance.
- Finance – Supports fast, secure access to financial platforms while preventing fraud through behind-the-scenes risk analysis.